Startup Analytics Readiness

How to improve analytics readiness for your start-up?

Analytics used to be the thing of the established companies to improve their company performance. Times have evolved, and analytics have become necessary while laying the foundation for a company. All departments, including operations, sales, customer sat ...

Leave risk behind by embracing customers’ needs

Every customer has his/her own needs and preferences. These needs drive customer buying  behaviour. Customer experience is a critical factor that determines the referral and brand advocacy from the customers.  Everything falls into place once their ex ...

Reccomendation Engines.

Recommendation Engine: How to choose one?

It's an entirely digital world – there is no doubt about it. Companies are developing more digital tools everyday than one can possibly keep up. Customers are now used to the online environment and the internet, and connectivity has become a core part of ...

Neural network

What are Neural Networks and Why They are Important?

One of the business problems we encountered a while ago involved identifying customers who subscribe to a company's next best product. And, neural networks can help us determine that. There was a tremendous amount of customer data and a plethora of inf ...