Great SQL = Awesome Analyst Myth Buster

Great SQL doesn’t make an awesome analyst

SQL is a critical language for database administrators and data analysts, but that doesn't mean you are automatically a great analyst just because you know how to use it. In fact, there are many different skills and techniques that are necessary in order ...

Startup Analytics Readiness

How To Improve Analytics Readiness For Your Start-up?

Analytics used to be the thing of the established companies to improve their company performance. Times have evolved, and analytics readiness has become necessary while laying the foundation for a company especially startups. All departments, including op ...

Leave risk behind by embracing customers’ needs

Every customer has his/her own needs and preferences. These needs drive customer buying  behaviour. Customer experience is a critical factor that determines the referral and brand advocacy from the customers.  Everything falls into place once their ex ...

Reccomendation Engines.

Recommendation Engine: How to choose one?

It's an entirely digital world – there is no doubt about it. Companies are developing more digital tools everyday than one can possibly keep up. Customers are now used to the online environment and the internet, and connectivity has become a core part of ...

Neural network

Neural Networks: what they are and their importance?

One of the business problems we encountered a while ago involved identifying customers who subscribe to a company's next best product, neural networks can help us determine that. There was tremendous customer data and a plethora of information hidden i ...