How to use cohort analysis?
Cohort analysis is a technique used in several analytical methodologies, including customer analytics, for dividing users into groups with common characteristic ...
Customer segmentation and its importance
Customer segmentation is a methodology under customer analytics used to group customers or products with similar characteristics into meaningful segments. The p ...
Data lineage: Studying the life cycle of data
Like animals and plants, data too has a life cycle. It goes through various changes from its inception to its destination. When dealing data maturity – that hel ...
How organizations can prevent data security breach?
Antonio Neri, the CEO of Hewlett Packard Enterprise, had said in 2019 that "Data is the new currency". Neri had seen how companies were evolving with data. This ...
Why should you use a data management system?
Data management is a practice of collecting, storing and using data in an effective and secure manner so that data can drive the decision-making process. Effect ...
Why do you need a Single Source of Truth?
More than a decade ago, companies were focused on accumulating data. Collecting data was important as there was not enough to make informed decisions. Now, ther ...
Data governance: Why is it important?
Data is in abundance and everywhere. But, this does not mean that owning/sharing a large amount of data guarantees success for organizations that wish to drive ...
Data science process: Why should you ask the real business question?
Driving a car without knowing the direction does not make any sense. We will not reach where we want to go. We need to have the right information about the trip ...