Recommendation Engine
It's an entirely digital world – there is no doubt, and there is no looking back. Companies are developing more digital tools everyday than one can possibly ...
Customer Service Analytics 101
In the last blog, we talked about getting started on your data science journey as a product manager. In this blog, we will talk about getting started on a d ...
Anomaly Detection and It’s Importance in Business
What is anomaly detection? Have you ever wondered why Google keeps notifying you when you log-in through different sources, or when your spending pattern sudde ...
Introduction to Product Analytics
In this blog, we will talk about product analytics 101. Product analytics is a robust set of tools that allow teams to assess the performance of the digital ...
K means clustering
What is cluster analysis? As the name suggests, cluster analysis is the process of grouping together different objects that are similar in some aspects. In bus ...
What is Marketing Analytics and it’s Use
Once you learn standard analytics methodologies, you should know how they get used in business to drive impact across Marketing, Product, and Customer Service. ...
Next Best Product Recommendation
E-commerce sites and online shopping have been growing steadily over the last two decades. The growth in numbers has led to diverse development in the new o ...
Machine Learning to Increase Propensity of Customers to Subscribe
For any subscription-based business model - the key to successful growth is customer retention and customer subscription. Unearthing factors that increase s ...