What is data exploration? Myth: Explore Data to find actionable insights How to go about data exploration There's a famous saying that goes, "knowledge is power." And while that may be true in some cases, it's not always the case when it come ...
Art of Solving Complex Business Challenges using Data Analytics from Piyanka Jain
Piyanka Jain is a highly-regarded industry thought-leader in data analytics, an internationally acclaimed best-selling author, and a frequent keynote speaker on using data-driven decision-making for competitive advantage at corporate leadership summits an ...
Advertising Campaigns: Generate dollars by spending dollars
Generating the revenue through the campaigns is a step-by-step process. It starts with the brand campaigns creating awareness of a brand. They focus on ensuring that the people know your brand exists and why. The marketing campaigns make these aware users ...
5 Ways To Bridge The Awareness-Consideration Gap With Marketing Campaigns
Marketing campaigns are run to build upon the awareness created by the brand campaigns. They connect your products to your customers. The broader goal of the marketing campaign success is to push the customers down the marketing funnel and define the stra ...
Brand Awareness Campaigns: What Are They & Why Should You Care?
Say you walk into a shoe shop looking for a running shoe. You try many shoes; some brands are familiar to you, while others are new. The new brand you tried was the most comfortable and cheaper than the others. Yet, your brain keeps pushing you to a famil ...
How Data Science Is Used In Fintech
“Banking has to work when and where you need it. The best advice and the best service in financial services happens in real-time and is based on customer behavior, using principles of Big Data, mobility and gamification.” – Brett King One could argue tha ...
The Importance of Defining Your Metrics, and How it Will Help You Achieve Success
As you all are very familiar with your product space, know that when it comes down to the metrics to track the performance of your product, there are 1000s. For app business, the users can be tracked using Daily Active Users (DAU), Monthly Active Users (M ...
The Analytics Practices Startups Should Follow To Achieve Growth In 2022
Misalignment between business objectives and success metrics is a common problem, especially as a start-up is in its journey of growing and evolving. With the surge in data collection and analytics practices, it's easy to get lost in its depth and breadth ...