Learn to value your product right
Say you need to book a flight ticket. You go to your favorite website, put your preferences in the search bar, and hit the search button. You obtain the list of ...
Build delightful product experiences with the feature, journey, and cohort analysis
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” - Steve Jobs As a bu ...
Analytics Framework: The need of the hour for Analytics teams
This is the last post on 2022 readiness in the Series C Growthonomics. So far, we have discussed as the head of data/ analytics how to get more value from your ...
Do your analysts have the permission to ask the why behind the what?
In the last blog in the start-up readiness series, titled “Too many tickets and fewer resources,” we discussed building an analytics agenda that would help the ...
Product Analytics – How to convert your customers into dollars
Your product acts as a bridge between the customer and the dollars (revenue). And I am using the word product quite generously but product in this article refer ...
Too many asks from the business but few data resources!
As a business, there are lots of questions that can be asked of data. Some can be answered by building thoughtful dashboards while some require analysts' time a ...
Level up your marketing game with LTV
When it comes to deciding on marketing budget and marketing strategies, the marketing executives pull up last year’s marketing cost, customer growth, and revenu ...
How to make use of Behavioral Economics while designing your Experiments
One of the crucial challenges for start-up entrepreneurs in this competitive business landscape is innovation, i.e., continuously developing innovative id …