Customer segmentation

Customer segmentation and its importance

Customer segmentation is a methodology under customer analytics used to group customers or products with similar characteristics into meaningful segments. The process allows companies to target customers better and serve them in a more fitting manner. ...

Data lineage

Data lineage: Studying the life cycle of data

Like animals and plants, data too has a life cycle. It goes through various changes from its inception to its destination. When dealing data maturity – that helps maintain high standard data quality – it is necessary for organizations to understand the li ...

Data management

Why should you use a data management system?

Data management is the practice of collecting, storing and using data effectively and securely so that data can drive the decision-making process. Effective data management is crucial to companies that want to develop a data culture. It is a component of ...

Single Source of Turth

Why do you need a Single Source of Truth?

More than a decade ago, companies were focused on accumulating data. Collecting data was important as there was not enough to make informed decisions. Now, there is an overwhelming amount of data. But, companies are still not able to make data-driven deci ...

A data-driven leadership will boost impact and drive revenue.

What is data-driven leadership?

Leadership is a quality that every organization needs. A good leader can drive their employees toward achieving the goal that the company has set for itself. They need to motivate their employees by leading with example and helping them through the journe ...