Generating the revenue through the campaigns is a step-by-step process. It starts with the brand campaigns creating awareness of a brand. They focus on ensuring that the people know your brand exists and why. The marketing campaigns make these aware users ...
5 Ways To Bridge The Awareness-Consideration Gap With Marketing Campaigns
Marketing campaigns are run to build upon the awareness created by the brand campaigns. They connect your products to your customers. The broader goal of the marketing campaign success is to push the customers down the marketing funnel and define the stra ...
Brand Awareness Campaigns: What Are They & Why Should You Care?
Say you walk into a shoe shop looking for a running shoe. You try many shoes; some brands are familiar to you, while others are new. The new brand you tried was the most comfortable and cheaper than the others. Yet, your brain keeps pushing you to a famil ...