Analytics Blog

The Athena Boom: Women In Analytics

It was 2008. I had just entered a meeting room full of just women—for the first time ever in my life! I walked back out to check the meeting room name to make sure I was in the right place. I was the recently hired senior analyst meeting the Adobe campaign […]

Analytics Lessons Learned Paragliding

I recently went paragliding off Pacifica, California. No, I am usually not a thrill seeker, but this was my best option between two scary choices: either glide in the air or jump out of a plane. Let me explain. I recently turned 40. To mark the milesto…

Analytics Lessons Learned Paragliding

I recently went paragliding off Pacifica, California. No, I am usually not a thrill seeker, but this was my best option between two scary choices: either glide in the air or jump out of a plane. Let me explain. I recently turned 40. To mark the milesto…

Got Analytics? Nobody Cares! Here Is Why.

Often I start my analytics conference keynote addresses by asking the audience to share the issues they face in their organizations. For the past decade, in nearly every conference, the #1 problem cited by analysts and their managers has been the same:…