Misalignment between business objectives and success metrics is a common problem, especially as a start-up is in its journey of growing and evolving. With the surge in data collection, it's easy to get lost in its depth and breadth, so make sure to take a ...
How to differentiate the thin line separating innovation and risk in experimentation
Are you discouraged by your unexpected experiment outcomes? Is a feeling of despair engulfing you due to continuous experiment failures, making you believe that your ideas are inaccurate and wrong? We have seen this as a general trend in start-ups, and ...
How to use Experimentation as a Growth Accelerator
"Experimentation is the least arrogant method of gaining knowledge. The experimenter humbly asks a question of nature." - Isaac Asimov One thing that a company should learn to do, that can accelerate its growth many folds is running effective experiments ...