Is your data aligned with your business metrics

Is your data aligned with your business metrics?

Misalignment between business objectives and success metrics is a common problem, especially as a start-up is in its journey of growing and evolving. With the surge in data collection, it's easy to get lost in its depth and breadth, so make sure to take a ...

How to use Experimentation as a Growth Accelerator

How to use Experimentation as a Growth Accelerator

"Experimentation is the least arrogant method of gaining knowledge. The experimenter humbly asks a question of nature." - Isaac Asimov One thing that a company should learn to do, that can accelerate its growth many folds is running effective experiments ...