Customer retention

Customer retention: Loyalty has its perks

Every business needs new customers to grow. Some of these customers continue to buy the business' product and soon become a valuable part of the company. While acquiring new customers are important, companies also tend to focus on retaining their loyal cu ...

Cohort analytics

How to use cohort analysis?

Cohort analysis is a technique used in several analytical methodologies, including customer analytics, for dividing users into groups with common characteristics. Analyzing these groups, or cohorts, can help companies understand user behavior. Cohort a ...

Data lineage

Data lineage: Studying the life cycle of data

Like animals and plants, data too has a life cycle. It goes through various changes from its inception to its destination. When dealing data maturity – that helps maintain high standard data quality – it is necessary for organizations to understand the li ...

Data management

Why should you use a data management system?

Data management is a practice of collecting, storing and using data in an effective and secure manner so that data can drive the decision-making process. Effective data management is crucial to companies that want to develop a data culture. It is a compon ...

Data Science process

Data Science Process: Why should you use BADIR?

Analysts and data scientists can face many hurdles in their work, especially when starting a new project. One such problem is working with such a large amount of data that you lose track of the goal. This happens with data scientists/analysts a lot. And i ...

Neural network

What are Neural Networks and Why They are Important?

One of the business problems we encountered a while ago involved identifying customers who subscribe to a company's next best product. And, neural networks can help us determine that. There was a tremendous amount of customer data and a plethora of inf ...