Reduce CAC by avoiding these 3 mistakes

Stop 3 Things to Reduce CAC

The landscape for startups has dramatically shifted. With each penny holding more weight and the flow of venture capital not as generous as before, it's become critical for startups to refine and perfect their Customer Acquisition Cost (CAC). This means g ...

How to do acquisition analytics the right way

Acquisition analytics: how to get more customers

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” - Steve Jobs As a growing company, you understand the importance of bringing in new customers. But do you know if you're fully lo ...

Customer retention

Customer retention: Loyalty has its perks

Every business needs new customers to grow. Some of these customers continue to buy the business' product and soon become a valuable part of the company. While acquiring new customers are important, companies also tend to focus on retaining their loyal cu ...

Customer acquisition

How to acquire new customers?

For businesses to flourish, they need to constantly acquire new and valuable customers. The process of bringing in new customers is called customer acquisition and is a part of customer analytics. While the process sounds simple, actually acquiring cus ...