Recommendation Engine

It's an entirely digital world – there is no doubt, and there is no looking back. Companies are developing more digital tools everyday than one can possibly keep up, customers are getting used to the online environment and the internet, and online conne ...

marketing analytics

What is Marketing Analytics and it’s Use

Once you learn standard analytics methodologies, you should know how they get used in business to drive impact across Marketing, Product, and Customer Service. Below is an excerpt from the book Behind Every Good Decision - How Anyone Can Use Business A ...