All About Customer Analytics

Customer analytics is a process by which data from customer behavior helps make critical business decisions via market segmentation and predictive analytics. Businesses use this information for direct marketing, site selection, and customer relatio ...

Text Analytics

Recently one of our clients had an interesting scenario, where they wanted to understand customer characteristics based on their comments and feedback given to the company. The client was a leading service provider to the logistics, manufacturing, and tra ...

What is data driven culture ?

A data-driven culture is about replacing gut feeling with decisions based on data-driven facts, be they simple vital figures such as revenue or profit, results from advanced analytics models, or even qualitative data.For creating a data-driven culture, th ...

What is Analytics Maturity?

Analytics Maturity is a model for assessing an organization's ability to effectively practice data exploration and decision making using levels or stages. Four components of Analytics Maturity support any organization's journey towards Data Literac ...