Marketing campaigns are run to build upon the awareness created by the brand campaigns. They connect your products to your customers. The broader goal of the marketing campaign success is to push the customers down the marketing funnel and define the stra ...
Say you walk into a shoe shop looking for a running shoe. You try many shoes; some brands are familiar to you, while others are new. The new brand you tried was the most comfortable and cheaper than the others. Yet, your brain keeps pushing you to a famil ...
“Banking has to work when and where you need it. The best advice and the best service in financial services happens in real-time and is based on customer behavior, using principles of Big Data, mobility and gamification.” – Brett King One could argue tha ...
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