One of the crucial challenges for start-up entrepreneurs in this competitive business landscape is innovation, i.e., continuously developing innovative id …
How to use experiments to find your way to success
"To consult the statistician after an experiment is finished is often merely to ask him to conduct a post mortem examination. He can perhaps say what the experiment died of." - Ronald Fisher Experimentation is a powerful tool for businesses to innovate a ...
How to differentiate the thin line separating innovation and risk in experimentation
Are you discouraged by your unexpected experiment outcomes? Is a feeling of despair engulfing you due to continuous experiment failures, making you believe that your ideas are inaccurate and wrong? We have seen this as a general trend in start-ups, and ...
How to get started with Customer Segmentation
“It’s not the customer’s job to know what they want.” - Steve Jobs Back in the days when there were no automobiles, if Henry Ford had asked people what they wanted, they would have said “faster horses.” Companies cannot innovate by asking people what the ...
How to use Retention Analytics to find the best value in your existing customers
"Customer Satisfaction is Worthless. Customer Loyalty is Priceless" - Jeffrey Gitomer "Customer is King" is an age-old mantra reflecting the importance of customers or consumers in every business. Traditionally it means to provide good products or serv ...
How to use Experimentation as a Growth Accelerator
"Experimentation is the least arrogant method of gaining knowledge. The experimenter humbly asks a question of nature." - Isaac Asimov One thing that a company should learn to do, that can accelerate its growth many folds is running effective experiments ...
Acquisition analytics: how to get more customers
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” - Steve Jobs As a growing company, you understand the importance of bringing in new customers. But do you know if you're fully lo ...