How Anyone Can Use Business Analytics
to Turn Data into Profitable Insights
Are you a Business leader looking to compete on analytics?
A Marketing/Product Manager interested in making data driven business decisions?
An analyst looking to increase your impact in the organization?
Looking to transition your career to Analytics?
Behind Every Good Decision will help you get there.
Authors and analytics experts, Aryng Founder Piyanka Jain and Puneet Sharma demonstrate how professionals at any level can take the information at their disposal and leverage it to make better decisions. The authors’ streamlined framework demystifies the process of business analytics and helps anyone move from data to decisions in just five steps–using only Excel as a tool.
Readers will learn how to:
- Clarify the business question
- Lay out a hypothesis-driven plan
- Pull relevant data, convert it to insights
- Make decisions that make an impact
Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80 percent of all business problems. Business analytics isn’t rocket science; it’s a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn’t want to do that? Order your copy today on Amazon or visit your local bookstore. You can also download a chapter from the book here. If you already have the book and are looking for additional resources, please take the analytics aptitude assessment here so we can enable access to relevant cheat sheets and frameworks for you.