How Anyone Can Use Business Analytics

to Turn Data into Profitable Insights

Are you a Business leader looking to compete on analytics?
A Marketing/Product Manager interested in making data driven business decisions?
An analyst looking to increase your impact in the organization?
Looking to transition your career to Analytics?

Order Now

Behind Every Good Decision will help you get there.

Authors and analytics experts, Aryng Founder Piyanka Jain and Puneet Sharma demonstrate how professionals at any level can take the information at their disposal and leverage it to make better decisions. The authors’ streamlined framework demystifies the process of business analytics and helps anyone move from data to decisions in just five steps–using only Excel as a tool.

Readers will learn how to:

  • Clarify the business question
  • Lay out a hypothesis-driven plan
  • Pull relevant data, convert it to insights
  • Make decisions that make an impact

Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80 percent of all business problems. Business analytics isn’t rocket science; it’s a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn’t want to do that? Order your copy today on Amazon or visit your local bookstore. You can also download a chapter from the book here. If you already have the book and are looking for additional resources, please take the analytics aptitude assessment here so we can enable access to relevant cheat sheets and frameworks for you.

Testimonials

Executive Workshop

Bob Berry

CEO, DPS Telecom

The workshop was really wonderful – and your insights on how to keep the entire set of stake holders involved from the get go were right on target.

But, I have to tell you, the material from the session today was over the top. And some of the information was stuff we already know, but was really displayed and demonstrated in such an actionable way – the “eye chart” which broke the Corporate Goal into the directly correlated actions was AWESOME. Additionally, the chart that broke the segments of Monetize, de-focus, clone, grow and showed them in a chart with separate action plans for each segment was again so Powerful. It was wonderful spending a little time with you and your team.

Corporate workshop

Clarissa M

Business Development Manager, Box Inc

The Aryng workshop provided me with a framework for making better data-driven decisions.

Corporate workshop

Luke S

Business Intelligence Tech Lead, Google

I used the [Aryng’s Data Analytics] framework yesterday and it worked like a charm! Thanks Aryng.

Corporate workshop

Anurag Pandit

Product Manager, Box Inc

Great course to refresh Critical skills.

Corporate Consulting

Saureen Adani

Head - Technology, Meltag

Aryng was a fantastic business partner. We were able to provide less ­than ­perfect concept backed by raw data and they helped us to enable rich, meaningful & actionable insights. Team Aryng has shown the ability to utilise different statistical approach to address business questions. CLTV modelling is one example that Aryng demonstrated innovation on the modelling framework. Meltag's engagement with Aryng was extremely fruitful and would recommend to anyone who need kick-ass analysis basis the business case.

Corporate Consulting

James B

VP - Engineering, IMVU Inc

IMVU engaged with Aryng for strategic guidance on scaling and improving our data infrastructure and analytics capabilities...the Aryng team exhibited the experience and gravitas required to provide excellent feedback and actionable suggestions that we are using to drive powerful changes in the ways we collect, analyze and use data throughout the company.

Corporate workshop

Ashok D

Business System Analyst, PayPal

I feel This training was great for me as I learned a structured approach in drafting right business questions, constructing an efficient analysis and data collection plan, and deriving actionable insights to aid the key business decisions. As being a ‘data’ guy assisting business leaders and key stake holders, I believe I can leverage the methodologies and practical techniques learned from this course to deliver results in a more concise and timely fashion and indeed I have started reaping out the benefits of this course already. I would recommend this course for anyone who is interested in expanding their knowledge base in Analytics area with a great learning opportunity from the senior experts in this field of study.

Corporate workshop

Jin-Kyung K

Project Manager, Box Inc

I learned a lot today and feel more confident in my analytics abilities.

FREE Corporate Consulting

David Bernstein

VP Data and Analytics Advisory Division, eQuest

Don’t be fooled by the word, Trainee.  Aryng’s Trainees are nothing like a typical trainee or intern type of program.  The quality of the Aryng curriculum is clearly evident based both on the caliber of the student the program attracts as well from the how adroitly the Trainee was able to apply the concepts of what they had learned to eQuest’s business data.  Most importantly, the interpretation of the analysis was top-notch.  I look forward to continue working with future Trainee’s from Aryng.

Corporate workshop

Anji K

Data Management Analyst, PayPal

Thank you for taking time for training us , sharing your Experiences and Best Practices it really helped me. I am sure BA & BSA’s would benefit from this Training. Structured approach, Framework, Hands on case simulation & Testing… are key takeaways for me.

Corporate workshop

Tauseef A

Data Analyst, eBay Inc

I really enjoyed and learned a lot. The hands on exercises were great. I found the training very useful specially in Extracting real Business question from the Users requirement, follow a framework for Analysis, laying out hypothesis and substantiating it with facts. Creating effective presentation and excellent tips for Excel. I am already using your framework to address and plan better the initiatives I am involved here. I can say that now whatever I am doing I am thinking through it in a more structured way. I highly recommend this training for my peers.

Corporate workshop

Gines

Customer Success Manager, Box Inc

I left today MORE CONFIDENT than ever to CONQUER BIG DATA. Thank You.

Corporate workshop

Erad F

Partner Technology Manager, Google

I liked the inquiry to Real Business Question framework a lot. My favorite part was the role-playing, as it made it clear how the questions we get are complex to even understand, and [without the framework] will require a lot of work to get to the “Real business question.