Analytics Blog

The Athena Boom: Women In Analytics

It was 2008. I had just entered a meeting room full of just women—for the first time ever in my life! I walked back out to check the meeting room name to make sure I was in the right place. I was the recently hired senior analyst meeting the Adobe campaign […]

Analytics Lessons Learned Paragliding

I recently went paragliding off Pacifica, California. No, I am usually not a thrill seeker, but this was my best option between two scary choices: either glide in the air or jump out of a plane. Let me explain. I recently turned 40. To mark the milesto…

Analytics Lessons Learned Paragliding

I recently went paragliding off Pacifica, California. No, I am usually not a thrill seeker, but this was my best option between two scary choices: either glide in the air or jump out of a plane. Let me explain. I recently turned 40. To mark the milesto…

Got Analytics? Nobody Cares! Here Is Why.

Often I start my analytics conference keynote addresses by asking the audience to share the issues they face in their organizations. For the past decade, in nearly every conference, the #1 problem cited by analysts and their managers has been the same:…

5 Must Knows About Analytics Career Transition

So you have heard about the hot new analytics field, the crazy demand for well-trained analysts and the great salary. You’ve decided to throw your hat in the ring. But before you go too far, you must know these 5 key things. Analytics Aptitude is a must for success. Just because […]

Why Your Career Path Depends On Analytics

In his recent book, “The Industries of the Future”, Alec Ross talks about data being the raw material of the information age in much the same way iron was the raw material of the industrial age. As a result, he says, those who control data access, who understand it and […]